I started my career in brand—building strategy, names, and visual identities for companies ready to make their mark. For 12+ years, I worked at top-tier agencies (Landor, Interband, Brand Union) shaping how companies told their story. But I wanted more than great storytelling—I wanted to help shape what the story was about.

That shift took me into product innovation. At BCG Digital Ventures, I worked with ambitious corporate teams to innovate, validate, incubate and launch new ventures—where I built brands and products in lockstep, from whiteboard to market. I know what it takes to move fast, align cross-functional teams, and create offerings that customers not only understand, but love.

Now, I bring that same mindset to companies looking to scale. Whether you’re preparing for launch, hitting an inflection point, or reimagining your next chapter, I offer hands-on, strategic design leadership that helps you navigate complexity, spark clarity, and create meaningful momentum—all with a high level of creative excellence.