MY STORY

Karen is a multidisciplinary team leader and designer with over 18 years of experience working with notable Fortune 500 companies and startups to innovate, validate, build, and launch new products and brands.

Strategic Design Leadership to Build What’s Next

I help growing companies unlock new value through brand and product strategy—connecting the dots between vision, design, and business bringing a cross-disciplinary approach that ensures design has a seat at the table, driving innovation and delivering outcomes that matter.

A Partner in Growth

I started my career in brand—building strategy, names, visual identities, and packaging for companies ready to make their mark. For 12+ years, I worked at top-tier agencies (Landor, Interband, Brand Union) shaping how companies told their story. But I wanted more than great storytelling—I wanted to help shape what the story was about.

That shift took me into product innovation. At BCG Digital Ventures, I worked with ambitious corporate teams to incubate and launch new ventures—where I built brands and products in lockstep, from whiteboard to market. I know what it takes to move fast, align cross-functional teams, and create offerings that customers not only understand, but love.

Now, I bring that same mindset to small and mid-sized companies looking to scale. Whether you’re preparing for launch, hitting an inflection point, or reimagining your next chapter, I offer hands-on, strategic design leadership that helps you navigate complexity, spark clarity, and create meaningful momentum all with a high level of creative excellence.

A Human First

Outside of work, I live a delightfully chaotic life with my husband, two kids, one lovable dog, and a habit of creative side projects mostly focused on creativity and early childhood education. I’m passionate about designing a life, home, and rhythm that empowers imagination and learning, from creative maker kits to tactile learning tools, and the everyday inspiration of Brooklyn living.

What You Can Count On

  • A strategic partner who thinks like a founder, acts like a builder, and leads like a creative

  • Cross-functional experience across brand, product, innovation, and new ventures

  • A systems thinker who brings clarity to complexity

  • Hands on creative design-thinking, brand identity, CX/UX/UI talent

  • A bias toward action, iteration, and momentum

Resume available upon request